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[Onderzoek] Hersenscans laten zien of een video ons boeit
Ale Smidts, Maarten Boksem and Hang-Yee Chan have measured how our brains respond to TV commercials. It appears that the brains of different people react identically when they see exciting videos, according to their research.…
marketing report Online
Tuesday, 27 August 2019
[Onderzoek] Boeiende video genereert vergelijkbare reacties in de hersenen
Research conducted by Maarten Boksem, Ale Smidts and Hang-Yee Chang regarding emotional storytelling has been mentioned in an article.
Nederlands Media Nieuws Online
Tuesday, 27 August 2019
Hersenscans tonen aan of een video ons boeit
Research regarding emotional storytelling conducted by Ale Smidts, Maarten Boksem and Hang-Yee Chan has been mentioned in an article. Their research indicated that brain activity of different people is often identical when they…
fonkonline Online
Tuesday, 27 August 2019
WAAROM WE BEPAALDE FILMPJES BOEIEND VINDEN
If we find a trailer or an advertisement fascinating, then our brains show the same pattern, according to researchers from RSM. We are mainly stimulated in the brain areas that are associated with the processing of emotions and…
bnr.nl Online
Tuesday, 27 August 2019
MSc Programs in Human Resource Management Get a New Lease of Life
An article discussing the increasing popularity of HRM studies.
mim-guide Online
Wednesday, 21 August 2019
Most Workers Would Prefer to be Replaced by a Robot Than by Another Human
An article that discusses new research my Stefano Puntino, Professor of Marketing at RSM. His research suggests that while people generally prefer to see jobs go to people rather than to robots, this preference reverses when they…
recruitment buzz Online
Thursday, 8 August 2019
Losing a job is better if it is to a robot
The prospect of robots coming for our jobs is a modern-day fear — but we would rather be pushed out by a machine than some whippersnapper. That is the conclusion of researchers who polled workers on their attitudes to…
The Times UK Online
Wednesday, 7 August 2019
You're replacing me with a robot? That's fine
An article that discusses new research my Stefano Puntino, Professor of Marketing at RSM. His research suggests that while people generally prefer to see jobs go to people rather than to robots, this preference reverses when they…
beta news Online
Wednesday, 7 August 2019
Most workers would prefer to be replaced by a robot than by another human
While people generally prefer to see jobs go to people rather than to robots, this preference reverses when they consider their own jobs. In that case, they prefer to be replaced by robots, new research from Stefano Puntoni,…
bdaily.co.uk Online
Tuesday, 6 August 2019
Most people feel better about a ROBOT taking their job than they do about losing out to another person, survey reveals
An article that discusses new research my Stefano Puntino, Professor of Marketing at RSM. His research suggests that while people generally prefer to see jobs go to people rather than to robots, this preference reverses when they…
dailymail.co.cuk Online
Tuesday, 6 August 2019