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MARKETING SCIENCE; Studies conducted at Erasmus University on marketing science recently published
The article publicises the recent study by Berk Ataman and colleagues, which asks the question: Which marketing strategies are most effective for introducing new brands?
Marketing Business Weekly Unknown
Sunday, 11 January 2009
Wie ist es in Rotterdam? Handelsblatt-Stipendiat Zahir Dehnadi berichtet über seine ersten Erfahrungen im MBA-Studium
The Handelsblatt speaks one-on-one with Zahir Dehnadi, Handelsblatt Scholarship winner, about his experience as an RSM MBA student.
Handelsblatt Magazine
Friday, 9 January 2009
Regional Conference Cuts Costs to Crack Credit Crunch
Announcement of the IABC Eurocomm 2009, a conference offering networking and development opportunities with some of Europe and the Middle East's leading communications professionals. Cees van Riel is set to speak about employee…
Hugin As Unknown
Thursday, 8 January 2009
Webwinkels gaan mooi jaar tegemoet; Internet Wehkamp.nl heeft er zin in
The current financial crisis has led most to speculate that retail sales will experience a downturn in 2009 and, specifically in the Netherlands, where Cor Molenaar explains that the crisis has been the cause for feelings of…
De Pers Newspaper
Thursday, 8 January 2009
Wir arbeiten bis tief in die Nacht
Zahir Dehnadi is a recent Handelsblatt Scholarship winner, now attending RSM. Following his first three months as a student, he makes an intial assessment of his RSM experience: long nights are the norm, free time is scarce, but…
Handelsblatt Newspaper
Wednesday, 7 January 2009
[piece not titled]
The dissertation, "Enhancing warehouse performance by efficient order picking," by recent doctoral recipient, Mengfei Yu, analyses order picking in warehouses with the goal of minimising pick runtime and increasing pick capacity…
Nieuwsblad Transport Scientific or industry journal
Wednesday, 7 January 2009
External technology sourcing: The effect of uncertainty on governance mode choice
External knowledge sourcing is increasingly important for corporate entrepreneurship. In this study, Vareska van de Vrande and colleagues examine the effect of external and relational uncertainty on the governance choice for…
Journal of Business Venturing Scientific or industry journal
Thursday, 1 January 2009
Voorbij het onzichtbare plafond: Wat leiders moeten leren om de echte top te bereiken
Business leaders must master the ability to cope with diversity within an organisation and variety of perspectives in order to breach the glass ceilings that create barriers to the "top." Publications by Ron Meyer and Carien van…
Holland Management Review Unknown
Wednesday, 31 December 2008
Universiteit Rotterdam zoekt schaduwkant vastgoedmarkt op
Dirk Brounen and recent research conducted at RSM are the focus of this discussion on the shadowy side of the Dutch real estate market.
Vastgoedmarkt Unknown
Wednesday, 31 December 2008
Dood van een paradigma
Noreen Hertz asserts that the recent credit crisis has marked the "death" of the dominant paradigm of capitalism of the last 20 years.
Ode Unknown
Wednesday, 31 December 2008