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Overname kan identiteit van een merk schaden
Elisa Maira, fifth-year PhD Candidate in Marketing at RSM, has done research regarding consumer behaviour and has concluded that often, the value of a brand drops after a takeover by another party. She has found that consumers…
Adformatie Online
Wednesday, 7 March 2018
Overname kan identiteit van een merk schaden
Elisa Maira, PhD Candidate in Marketing at RSM, has done research regarding consumer behaviour and has concluded that often, the value of a brand drops after a takeover by another party. She has found that consumers have a…
Communicatie Online Online
Wednesday, 7 March 2018
Overname kan schade toebrengen aan merk
Elisa Maira, PhD Candidate in Marketing at RSM, has done research regarding consumer behaviour and has concluded that often, the value of a brand drops after a takeover by another party. She has found that consumers have a…
cfo.nl Online
Wednesday, 7 March 2018
Een overname is soms slecht voor de merkwaarde
Elisa Maira, fifth-year PhD Candidate in Marketing at RSM, has done research regarding consumer behaviour and has concluded that often, the value of a brand drops after a takeover by another party. She has found that consumers…
Nu.nl Online
Wednesday, 7 March 2018
An MBA Or A Tesla? A Dean Answers
One of the questions posed at the Centre Court 2018 MBA Festival, held in the Tate Modern museum on London’s South Bank, was "what is better value for money, a Tesla or an MBA?". Together with Madrid's IE Business School Dean…
poets & quants Online
Wednesday, 7 March 2018
Kledingbranche kan borst nat maken als Zalando naar Nederland komt
Online retail companies like Wehkamp must be prepared for some fierce competition if Zalando decides to open a large distribution centre in The Netherlands. Retail expert Cor Molenaar of RSM commented that "the Dutch are…
AD.nl Online
Tuesday, 6 March 2018
De economie en arbeidsmarkt zijn grotendeels hersteld van de recessie
Job Hoogendoorn, faculty at RSM, has stated that the economy and the labour market have largely recovered from the recession. He also mentions that this also leads to HR being open to different forms of remuneration.
abouthrm Online
Tuesday, 6 March 2018
ABP, roep Shell op beter werk te maken van klimaat
Jan Rotmans, Professor of Transitions and Transition Management at RSM and Rob van Tulder, Professor of International Business-Society Management at RSM, have signed an open letter directed towards their pension fund. The open…
NRC.nl Newspaper
Sunday, 4 March 2018
Insectenburger smaakt wel in het Engels
Anne-Kathrin Klesse, Assistant Professor in Marketing at RSM, has conducted a study which shows that describing sustainable but repulsive products in a second language ensures that people are more inclined to eat them.
Trouw Online
Saturday, 3 March 2018
Waarom mensen bedrijven die winst maken wantrouwen?
Amit Bhattarchajee, Assistant Professor at the Department of Marketing Management at RSM, has researched why companies with a profit motive are often seen as immoral and harmful, even when they make a positive contribution to…
Marketingfuel Online
Friday, 2 March 2018