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Meelwormenkoekjes? Getsie, Insect Based Cookies, Lekker!
Anne-Kathrin Klesse, Assistant Professor in Marketing at RSM, has conducted a study from which shows that describing sustainable but repulsive products in a second language ensures that people are more inclined to eat them.
De Telegraaf Newsletter
Wednesday, 28 February 2018
Vies eten lekkerder in andere taal
Anne-Kathrin Klesse, Assistant Professor in Marketing at RSM, has conducted a study from which shows that describing sustainable but repulsive products in a second language ensures that people are more inclined to eat them. This…
Noordhollands Dagblad Newspaper
Wednesday, 28 February 2018
Is flexwerken passé?
Christina Wessels, RSM PhD graduate who focussed her PhD on Flexible Working Practices and current Researcher at RSM, has commented on an article which states that flexworking seems to be diminishing. She finds that activity-based…
Kantoor Business Magazine Magazine
Wednesday, 28 February 2018
Duurzame Maar 'Walgelijke' Producten Worden Aantrekkelijker In Een Tweede Taal
Anne-Kathrin Klesse, Assistant Professor in Marketing at RSM, has conducted a study from which shows that describing sustainable but repulsive products in a second language ensures that people are more inclined to eat them.
pauw.nl Online
Wednesday, 28 February 2018
Koningin Máxima aanwezig bij ‘Jaarevent nlgroeit’
The Erasmus Centre for Entrepreneurship will be taking part in the annual event 'NLgrows', and will announce a list of 250 fast-growing Dutch businesses. Queen Maxima will be present at the event.
koninklijkhuis.nl Online
Wednesday, 28 February 2018
Beschrijving in andere taal maakt afstotelijke producten aantrekkelijker
Anne-Kathrin Klesse, Assistant Professor in Marketing at RSM, has conducted a study from which shows that describing sustainable but repulsive products in a second language ensures that people are more inclined to eat them.
Marketingfuel Online
Tuesday, 27 February 2018
Duurzame maar 'weerzinwekkende' producten aantrekkelijker in tweede taal
Anne-Kathrin Klesse, Assistant Professor in Marketing at RSM, has conducted a study from which shows that describing sustainable but repulsive products in a second language ensures that people are more inclined to eat them.
EUR.nl Online
Tuesday, 27 February 2018
Het Nederlands energiebeleid kan een stuk efficiënter en schoner
Derck Koolen, RSM PhD Candidate at the Technology and Operations Management department, has written an article claiming that the Dutch energy policy and subsidy policy can be much more efficient and 'clean'.
Het Financieele Dagblad Newspaper
Tuesday, 27 February 2018
Meer vaste krachten?
Henk Volberda, Professor of Strategic Management & Business Policy at RSM, has written an article on the increasing amount of flexworkers, and his expectation that more business will start to offering a permanent contract to…
Eindhovens Dagblad Newspaper
Tuesday, 27 February 2018
Zo ga je flexibel om met flexwerkers
Henk Volberda, Professor of Strategic Management & Business Policy at RSM, has written a blog post about flexworkers.
De Ondernemer Online
Tuesday, 27 February 2018