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Breinreactie voorspelt effectiviteit advertentie
A recent study based on brain activity shows that consumers are able to determine whether an advertisement is interesting or not within 0.3 seconds. Advertisements that evoke positive emotions and are uncomplicated are most…
Media Onderzoek Online
Thursday, 12 June 2014
Plagiaat in proefschrift ontdekt
A PhD student at the Erasmus University has been reprimanded because her thesis consists of at least 17 pages plagiarized text. Teun Hardjono, part-time professor of Quality Management and Certification at RSM, was her promotor.…
Erasmus Magazine Online
Thursday, 12 June 2014
Meilė Lietuvai lenkiškai: mokslai Honkonge ir Roterdame, karjera Šveicarijoje ir Italijoje Jaroslavo Černiavskio troškimo gyventi Lietuvoje nenumalšino
An interview with Yaroslav Černiavskis, who studied and worked abroad for 10 years and now returned to his home country Lithuania. Černiavskis studies International Business Administration at RSM.
15min.lt Online
Thursday, 12 June 2014
Breinrespons op tijdschriftadvertenties: 0,3 seconden
A recent study based on brain activity shows that consumers are able to determine whether an advertisement is interesting or not within 0.3 seconds. Advertisements that evoke positive emotions and are uncomplicated are most…
Marketing Online Online
Thursday, 12 June 2014
Rector over plagiaat: het is wake up call
A PhD student has been reprimanded because her dissertation consists of at least 17 pages plagiarized text. She gets the chance to correct her thesis until October 1st. The improved thesis will be examined by a committee chaired…
Erasmus Magazine Online
Thursday, 12 June 2014
EUR berispt gepromoveerde
A PhD student at the Erasmus University has been reprimanded because her thesis consists of at least 17 pages plagiarized text. Teun Hardjono, part-time professor of Quality Management and Certification at RSM, was her promotor.…
EUR.nl Online
Thursday, 12 June 2014
Win de prijzenoorlog!
Companies that do not have the best cost structure can still come out on top in a price war. New research by Patrick Reinmoeller shows that a carefully laid battle plan can result in victory – without having an optimal cost…
De Ondernemer Online
Wednesday, 11 June 2014
Marktmeter: Inspireren is moeilijk
According to the results of the 'Market Meter' from May, financial advisers think their leaders are better in running the business smoothly, rather than inspiring and leading by example. Research by Henk Volberda shows that…
AMweb Online
Wednesday, 11 June 2014
Veranderen is een continu proces
This article is about the process of business model innovation. It refers to the book "Het nieuwe businessmodel in financieel advies; van provisie naar waardecreatie" by Henk Volberda, which provides new insights and practical…
AMweb Online
Wednesday, 11 June 2014
Bescheiden leiders het meest effectief
This article reports on the outcome of the PhD dissertation by Milton Sousa named 'Servant Leadership to the test: new perspectives and insights'. He found that the more power you have as a leader, the more humility will help to…
Groentenet Online
Wednesday, 11 June 2014