The robo bias in conversational reviews: How the solicitation medium anthropomorphism affects product rating valence and review helpfulness
Advantages, drawbacks, and potential ethical concerns of anthropomorphic technology in customer feedback solicitation. Moderate levels of anthropomorphism lead to increased interaction enjoyment, and high levels increase social…
Outlet:
Journal of the Academy of Marketing Science
Media Type:
Scientific or industry journal
Thursday, 6 June 2024