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Generative AI should not be expected to contribute to any meaningful advances in innovation, and the current ‘infatuation’ with these technologies could be a trap if it leads managers to overlook the value that human beings bring to the innovation process, said Prof. Dirk Deichmann in his inaugural address on 7 March as Endowed Professor of Horticulture Innovation at Rotterdam School of Management, Erasmus University (RSM). In his lecture, entitled ‘Designing a human future of innovation’, Dirk reflected on the need to maintain the pace of innovation, particularly in the horticultural sector.
Prof. Deichmann reviewed the lessons learned from his two decades of research into innovation management, and concluded that an innovation management system that brings the best out of people – their capability to unite and collaborate, their empathy for others, and their intuition and expertise – is likely to be much more successful than a process that attempts to work around the human factor.
He suggests a research agenda that explores how we can maintain or further integrate these uniquely human skills into the innovation process. Dirk argues that more research is needed about how we can create the conditions for people to engage continuously in the innovation process as well as how we can design innovation communities that facilitate collaboration instead of competition.
Rotterdam School of Management, Erasmus University (RSM) is one of Europe’s top-ranked business schools. RSM provides ground-breaking research and education furthering excellence in all aspects of management and is based in the international port city of Rotterdam – a vital nexus of business, logistics and trade. RSM’s primary focus is on developing business leaders with international careers who can become a force for positive change by carrying their innovative mindset into a sustainable future. Our first-class range of bachelor, master, MBA, PhD and executive programmes encourage them to become critical, creative, caring and collaborative thinkers and doers. www.rsm.nl
For more information about RSM or this release, please contact Danielle Baan, science communications and PR for RSM, on +31 10 408 2828 or by email at baan@rsm.nl.
Prof. Dirk Deichmann's inaugural lecture
Prof. Dirk Deichmann's inaugural lecture
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