Rotterdam school of Management, Erasmus University compact logo
  • Start dates

    1 January 2025

  • Duration

    6 months

    (9 training days + Impact Project)

  • Programme dates

    € 11,000 (excl. 21% VAT)

  • Language

    English

  • Format

    In person

Become a better digital transformation advisor in your organisation by applying new knowledge and skills to your business challenge. Turn digital disruption from threat into opportunity in your company with RSM’s Diploma Programme in Digital Transformation.

This course is offered by Rotterdam School of Management b.v.. For more information about the legal structure of Rotterdam School of Management, Erasmus University, visit this page.

Student in Diploma Programme in Digital Transformation

Learning goals

Join this short course to add value for yourself and your organisation. 

  • Turn digital disruption from threat into opportunity – instigate a digital transformation initiative and capture value for your organisation.   
  • Align and mobilise your people and other stakeholders to support your initiative.  
  • Identify key insights and priorities through a focused approach.  
  • Design actionable plans with a real business performance impact.  
  • Refine your plan and obtain sound arguments to persuade stakeholders to support its implementation.  

Why should you join this programme?

  • Access to RSM’s world-class academic research and expertise.
  • Improve and validate your knowledge, skills and experience.
  • Learn from your peers’ experiences and extend your professional network.
  • Work towards implementing a digital transformation initiative in your organisation together with top faculty and professional consultants.

Curriculum

Find out more about the content of the programme

The diploma programme is made up of four open programmes. Completing any three of these modules, in any order, means you can obtain the RSM Digital Transformation Diploma. You are able to start on the Impact Project after completing at least two of these open programmes.

Learn data management methods, tools and strategies to optimise performance and business intelligence. Build a solid understanding of trends and developments, and learn methods to collect, analyse and manage data.

Become a better strategic advisor who can influence, drive, and implement effective digital strategies. Learn to assess the dynamics of the digital landscape and how to take advantage of emerging disruptive technologies.

Learn the tools and frameworks with which to develop innovation-driven business opportunities and models, and a culture of innovation for leadership in your organisation.

Learn which capabilities you need and what culture is required for digital transformation. Gain insights on personal leadership and change management during this experiential programme.

The Impact Project (IP) is the final and capstone module of RSM’s Diploma Programme in Digital Transformation. It offers a unique experiential learning opportunity to apply the knowledge and skills developed in the diploma modules on a real-world business problem in your own working environment. After successfully completing the Impact Project and your three chosen modules, you will be eligible to get your diploma. 

The primary learning goal for the Impact Project is for participants to be able to conduct an intervention in support of digital transformation, by applying a minimum of three stages of the problem-solving cycle:

  • Problem definition
  • Diagnosis
  • Solution design


The deliverable is a clear and well-structured PowerPoint presentation that covers six questions:

  1. What is your research question? 
  2. Why is it a relevant research question?
  3. How will you answer your research question?
  4. What are your achievements?
  5. What are your conclusions and recommendations?
  6. Reflection report

Coaching

Participants will be supported during their project via:

  • A full day workshop and (peer) coaching session
  • Two coaching calls of max. one hour with an academic coach.

Read what previous participants say about this programme

Sifra Westendorp

Digital development manager at Anthony Veder

I very much liked the good mix of theory, knowledge sharing, and the very hands-on approach. We had very knowledgeable professors sharing their knowledge and had the opportunity to apply it in practice in the workshops. The Diploma Programme in Digital Transformation opened my eyes to innovation, how to approach it and provided the tools for a hands-on approach.

Eva Atanasova

Project and business manager at the Rabobank Group

I wanted to do something relevant and interesting, while expanding my perspective beyond the financial sector. The programme appealed to me because you can use science and theory, and put it into practice.

Harry Petersen

Senior programme manager at Rabobank

Using my learning at RSM, we envisioned the journey, planned the project step-by-step, and wrote a business case – all in a short time. The techniques I learned in the programme really helped us to engage people and keep the momentum going.

For whom

Explore if this course is for you

Your roles
  • Executive or business leader
  • Senior or middle manager involved in technology/ transformation
  • Digital entrepreneur
Your challenges
  • Better understanding strategic responses to digital disruptions
  • Incorporating new digital technologies to achieve departmental impact
  • Capitalising on digital technology opportunities

Your expert faculty

During the Diploma Programme in Digital Transformation you will learn from a wide variety of RSM experts from data analytics, innovation, strategy and management backgrounds. Occasionally we may substitute other faculty members according to the content of the programme and their availability.

Prof. Ting Li

Ting Li is a professor of digital business at RSM, and the academic director of the MSc Business Information Management programme, and of the Erasmus Centre for Data Analytics. Her teaching expertise covers information strategy, digital commerce, social and mobile analytics, and social networks. Before joining the academic world, she worked for General Electric and IBM in e‐business in supply chains, web services, and grid computing. Ting’s research interest focuses on the strategic use of information and its economic impacts on consumer behaviour and company strategy. She has worked with Shell, KPMG, PwC, Accenture, Coolblue, Wehkamp, Zelf, Tweakers, Shop2Market, Dutch Railways, and RET among others.

Dr Ferdinand Jaspers

Ferdinand Jaspers is programme director at the Erasmus Centre for Entrepreneurship. His teaching and consultancy activities focus on innovation leadership. Based on his expertise at the intersection of strategy, innovation and entrepreneurship, he teaches courses, masterclasses and boot camps on corporate entrepreneurship, innovation excellence and entrepreneurial culture. With a rigorous academic perspective, Ferdinand helps entrepreneurs move beyond approaches such as lean start-up, design thinking, business modelling and effectuation. Together with experts from DSM and ING, Ferdinand founded the ECE Innovation Leadership executive programme. He holds a PhD from RSM. 

Prof. Eric van Heck

Eric van Heck is a professor of information management and markets at RSM. His research concentrates on business architectures and digital platforms for dealing with complex societal and business challenges. At the moment he works on Auction Markets, Big Data & Analytics, Digital Business & Architecture, and Digital Work. Research is carried out in collaboration with innovative companies and universities in Brazil, China, Europe, Indonesia, and USA. He is an active member of the Erasmus Center for Data Analytics and the Erasmus Center for Future Energy Business.

Dr Frieda van Belle

Frieda van Belle is an independent consultant and guest lecturer in digital and data transformation. She coaches management teams in the use of technology to enable business growth and help teams make change happen. Earlier, Frieda was a partner at digital strategists SparkOptimus, helping companies to implement digital and data strategies. Frieda holds a PhD in physics from Cambridge University.

Dr Martijn F. Rademakers

Martijn Rademakers is a visiting faculty member at RSM and adjunct professor of corporate strategy at Amsterdam Business School. He is also managing director of consultancy Sollcorp, and founding board member of TONOS, a start-up for planning capacity and logistics for healthcare organisations. He is experienced in education and consultancy for bridging theory and practice of business innovation, organisational change and strategic leadership. He researches the interconnectedness of strategy, organisation and leadership. He is an author of several books; Corporate Universities: Drivers of the Learning Organization is published in five languages, and he is editor of the special edition Journal of Creating Value (Nov 2019).

Dr Juan P. Madiedo

Dr Juan P. Madiedo is an associate professor at Rotterdam School of Management, Erasmus University (RSM). He obtained his PhD in business studies from IE Business School, IE University in Spain. In his research, Juan focuses on the role of managers in the performance of the operations of the firm. Specifically, he investigates how different types of experiences accumulated by managers in their role, influence the way in which organisations accumulate and leverage different sources of knowledge at their disposal. Before joining RSM, Juan held positions at IE University in Spain and Universidad de los Andes in Colombia and was a visiting scholar at INCAE Business School in Costa Rica. 

Dr Philipp Cornelius

Philipp Cornelius is an associate professor at RSM. Philipp’s research interests are in new product development, innovation management and crowd-driven innovation. He investigates related questions in large-sample econometric studies using original data from organisations and innovation platforms. He holds a PhD in management science and innovation from the UCL School of Management, University College London, and a BSc in information systems from the University of Mannheim, Germany.

Dr Dainis Zegners

Dainis Zegners is assistant professor in the department of Technology and Operations Management at RSM. He holds a PhD in management from LMU Munich and an MSc-equivalent diploma in economics from the University of Bonn. He applies data analytics, machine learning, text mining and AI to research digital platforms and human decision-making, and his research has been published in top-tier journals. 

Mr. Thomas Blekman

Thomas Blekman is an affiliate clinical professor in entrepreneurship and innovation with an emphasis on change management and leadership at RSM. As an entrepreneur, Thomas co-founded the Global School for Entrepreneurship, where he is the dean. At his University of Applied Sciences, Blekman is the architect of a fully-fledged BSc in Entrepreneurship and Innovation. Thomas is a whirlwind who brings incredible amounts of creativity and passion into his teaching, and effortlessly moves back and forth between academia and practice.

Dr Sameer Mehta

Sameer Mehta is assistant professor in RSM’s department of Technology and Operations Management. He holds a PhD in management science and an MSc (Intg.) in mathematics and scientific computing. He specialises in technology platforms, data markets, privacy and cybersecurity, and uses optimisation, game theory and econometrics methods. Sameer’s work has been published in top-tier journals. 

Link to Researchers

More information

Programme dates

1 January 2025

Programme fee

€ 11,000 (excl. 21% VAT) including course materials, lunches, and snacks. This fee does not include hotel accommodation.

 

15% discount for alumni from Erasmus University Rotterdam and RSM.

Schedule your own development track

To achieve the diploma programme, sign up for at least three open programmes in this learning track. Each programme is three days long. The Impact Project spans over the course of six months and includes two face-to-face group and peer coaching sessions and two virtual coaching conversations.

Frequently asked questions

Rotterdam School of Management, Erasmus University (RSM) offers a dynamic learning environment for professionals looking to learn new skills and gain more knowledge in business and management education.

Here’s why you should choose RSM: 

  • We are consistently ranked among Europe’s top business schools. 
  • You are taught by world-class professors and globally oriented faculty who deliver knowledge with an innovative mind-set to you as a business leader. 
  • We hold the prestigious Triple Crown accreditation, which puts RSM among the top 1% of business schools worldwide. 
  • We provide you with the latest tools to put your new skills and knowledge directly into practice, enabling you to make a real impact. 
  • You have the opportunity to discuss your specific business challenges during your programme courses.  
  • You can connect with a lively network of peers: extend your network, share experiences and become inspired by your fellow participants.

This programme takes place in Bayle building on the Woudestein Campus of Erasmus University Rotterdam, just 15 minutes by public transport from Rotterdam city centre. Our modern and lively campus has innovative study facilities, sustainable design, and calming green spaces.

Most programmes start at 09:00. Finishing times are different for each programme. There’s also an approximate schedule in each programme’s brochure and on its webpages. When you register for a programme you will be given access to Canvas, our online learning system, and the full schedule is in Canvas. Your programme manager will hand out a detailed schedule on the first day of your programme.

Class sizes are usually between 12 to 24 people, but it does depend on the programme. We aim for a balance between allowing capacity to guarantee individual attention, and achieving a good group dynamic and networking opportunities.

Yes. Alumni from RSM and Erasmus University Rotterdam receive a 15% discount.  

RSM alumni are students who have completed either a bachelor of science, master of science, PhD or one executive education programme of more than 40 credit hours. Additionally, companies which sponsor several participants may also be offered a special price. 

Participants of open programmes of less than 40 credit hours will not receive a discount. 

Programme fees include tuition, programme materials, access to the RSM study facilities and dynamic learning environment. This also includes lunch and refreshments throughout the programme.  

Hotel accommodation is not included, so please make individual arrangements for your stay in Rotterdam. See more information in the Transportation, directions and accommodation section below. 

If you require hotel accommodation during your stay in Rotterdam, we recommend a few hotels:  

  • Novotel Rotterdam Brainpark is a five-minute walk from our campus and offers RSM participant discounts. You will receive more information about this approximately four weeks before the programme starts. If you require this information earlier, please contact your specified programme manager. You may also contact Novotel directly at +31 (0)10 253 2500.   
  • Additional recommendations include: Bilderberg Parkhotel and Eden Savoy.  

Please contact the hotels directly to make and secure your own reservations.  

Note: We recommend that you select the flexible booking option when reserving a room.

Our general terms and conditions apply when you register for an open programme. Please review them to learn more about our policies for cancellation, deferral and substitution.

If you have more general questions, we recommend you explore our more in-depth FAQs page. If you are looking for personal advice, then please contact one of our advisors using the contact form below.

Erika Kataveli

Programme advisor

It's my priority to help you identify how you can meet your professional objectives, so reach out and let's make a plan for your personal development.