Do you feel your department is falling behind in collecting, analysing, and using data? Are you struggling with creating new value streams by utilising customer-generated insights? If you need new tools to analyse data and methods to turn newly-generated insights into strategies that optimise performance, then this programme Digital Analytics and Customer Insights is right for you.
This course is offered by Rotterdam School of Management b.v.. For more information about the legal structure of Rotterdam School of Management, Erasmus University, visit this page.
This three-day workshop provides you with the tools needed to manage data through analytics and design thinking principles, and teaches you management strategies to leverage value-adding opportunities.
Our data analytics and design thinking experts will teach you how to embed data management practices in your organisation, how to develop a data-driven strategy, and how to combine
direct insights from your customers with the use of big data. This programme presents a strategic view of data management, and how to use innovative design-thinking techniques when there’s little data available.
With professional guidance from faculty as well as your peers, you will learn techniques that you can use immediately to identify data opportunities in your department or organisation.
Digital Analytics is a module of RSM’s Diploma Programme in Digital Transformation (DPDT), but can also be followed separately. The programme will support you in creating winning business performance through digital transformation initiatives.
Learn how to take advantage of emerging disruptive technologies that are threatening to disrupt your industry, such as the Internet of Things, artificial intelligence and block chain. You will focus on how to effectively compete in tomorrow’s digital landscape by anticipating digital trends and competitors’ responses.
Become a better strategic advisor who can influence, drive, and implement effective digital strategies.
Discover the tools and behaviours required to successfully deploy teams on your digital change strategies – essential to thrive in the new digital ecosystem. You will focus on gaining the knowledge, tools and skills needed to lead digital transformation in your organisation.
Learn how to feel confident to lead and manage digital transformation in your organisation.
Is your company struggling to embrace digital innovation? You will learn what changes you need to make to your business model, how to respond strategically to digitization and disruption, and discover how to introduce a future-proof and innovation-driven culture.
You will design your digital business model using the canvas, paying particular attention to your value propositions.
*Your application will be final once we have informed you, based on the intake call, that your application has been accepted. If you are in a more senior role and have greater experience with data analytics already, we advise you to look at our Leading with Decision-Driven Analytics programme instead.
This DPDT programme offered the tools and aspects of digital transformation, which gave me a solid foundation to help my company make that step towards digital transformation.
Everybody, regardless of their industry, should join this programme at RSM. Particularly people who are looking for a balance between scientific research and practice. It’s relevant for every company. And it’s helpful when working on a more strategic level; you can really have more impact on decision-making.
During the Digital Analytics Programme you will learn from Dr Dainis Zegners, Dr Sameer Mehta and Dr Dirk Deichmann. Occasionally we may substitute other faculty members according to the content of the programme and their availability.
Dainis Zegners is assistant professor in the department of Technology and Operations Management at RSM. He holds a PhD in management from LMU Munich and an MSc-equivalent diploma in economics from the University of Bonn. He applies data analytics, machine learning, text mining and AI to research digital platforms and human decision-making, and his research has been published in top-tier journals.
Sameer Mehta is assistant professor in RSM’s department of Technology and Operations Management. He holds a PhD in management science and an MSc (Intg.) in mathematics and scientific computing. He specialises in technology platforms, data markets, privacy and cybersecurity, and uses optimisation, game theory and econometrics methods. Sameer’s work has been published in top-tier journals.
Dirk Deichmann is associate professor of innovation management at RSM. His research into the management of ideas addresses how managers can support the continuous and sustained generation of new ideas. Dirk identifies criteria for evaluating and selecting ideas, and tells firms about conditions that facilitate the use of high quality ideas. His research has been published in highly-rated scientific journals such as Strategic Management Journal and Organization Science as well as in the widely read Harvard Business Review. Dirk teaches creativity, design thinking, and innovation management.
At RSM, we strongly believe in not only sharing knowledge about digital transformation, but generating new knowledge and valuable insights through the facilitation of applied research. The Erasmus Centre for Data Analytics (ECDA) a flagship centre for cross-disciplinary insight on data, AI, digitalisation, and immersive technology. ECDA is devoted to the development and application of data analytics methods to address real-world challenges, and works together with RSM on short courses and customised programmes to bring the latest in cutting-edge research to our corporate partners.
7 - 9 April 2025
€ 3,600 (excl. 21% VAT) including course materials, lunches, and snacks. This fee does not include hotel accommodation.
15% discount for alumni from Erasmus University Rotterdam and RSM
To receive your diploma programme, you need to complete three courses. Each course is three days long. You must complete the Impact Project module in order to gain your diploma.
Rotterdam School of Management, Erasmus University (RSM) offers a dynamic learning environment for professionals looking to learn new skills and gain more knowledge in business and management education.
Here’s why you should choose RSM:
This programme takes place in Bayle building on the Woudestein Campus of Erasmus University Rotterdam, just 15 minutes by public transport from Rotterdam city centre. Our modern and lively campus has innovative study facilities, sustainable design, and calming green spaces.
Most programmes start at 09:00. Finishing times are different for each programme. There’s also an approximate schedule in each programme’s brochure and on its webpages. When you register for a programme you will be given access to Canvas, our online learning system, and the full schedule is in Canvas. Your programme manager will hand out a detailed schedule on the first day of your programme.
Class sizes are usually between 12 to 24 people, but it does depend on the programme. We aim for a balance between allowing capacity to guarantee individual attention, and achieving a good group dynamic and networking opportunities.
Yes. Alumni from RSM and Erasmus University Rotterdam receive a 15% discount.
RSM alumni are students who have completed either a bachelor of science, master of science, PhD or one executive education programme of more than 40 credit hours. Additionally, companies which sponsor several participants may also be offered a special price.
Participants of open programmes of less than 40 credit hours will not receive a discount.
Programme fees include tuition, programme materials, access to the RSM study facilities and dynamic learning environment. This also includes lunch and refreshments throughout the programme.
Hotel accommodation is not included, so please make individual arrangements for your stay in Rotterdam. See more information in the Transportation, directions and accommodation section below.
If you require hotel accommodation during your stay in Rotterdam, we recommend a few hotels:
Please contact the hotels directly to make and secure your own reservations.
Note: We recommend that you select the flexible booking option when reserving a room.
Our general terms and conditions apply when you register for an open programme. Please review them to learn more about our policies for cancellation, deferral and substitution.
If you have more general questions, we recommend you explore our more in-depth FAQs page. If you are looking for personal advice, then please contact one of our advisors using the contact form below.
Programme advisor
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