Do you have what it takes to connect organisational reputation and purpose with the successful management of key stakeholder relationships? Are you able to use of stories, campaigns and emotions to optimise and manage your organisation’s reputation in challenging, diverse and fast-changing environments?
This programme is offered by Corporate Communication Centre BV. For more information about the legal structure of Rotterdam School of Management, Erasmus University, visit this page.
In this course you will explore reputation management through practical work on living cases. The academic core is a comprehensive reputation management framework that has been tested widely and is currently in use with a number of major private, public and not-for-profit sector organisations and their key stakeholder groups worldwide.
You will be guided through the most relevant elements of this well-founded academic framework. The practical work will challenge you to work as teams of consultants applying academic insights to real organisational scenarios to develop reputational campaigns building on the use of stories and organisational purpose that engage stakeholders and their emotions. You will learn from several reputation experts, who will provide input on the emerging case work. And a panel comprised of experienced practitioners and academics will test the appeal and rigour of the newly developed reputational campaigns, providing constructive feedback during your final presentation.
You will benefit from this course if you are business professional and want to understand and manage your corporate reputation.
The classroom comprises of a diverse group of accomplished, driven and open-minded professionals from Europe and beyond, working in various management positions in the public and private sector, NGOs and consultancies.
Participants in this course are recommended to hold at least a bachelor degree.
Participants in this course are recommended to have 3+ years of work experience.
Carola Hillenbrand is Professor of Organisational Psychology at Henley Business School, Academic Director at the John Madejski Centre for Reputation (JMCR).
Kevin Money is professor of Responsible leadership and reputation at Henley Business School, UK. He is the Director of the John Madejski Centre for Reputation.
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€3,600 including tuition, course material, lunches and refreshments. This fee does not include hotel accommodation.
The programme takes place in the Bayle building on the Woudestein Campus of Erasmus University Rotterdam.
Our general terms and conditions apply when you register for an open programme. Please review them to learn more about our policies for cancellation, deferral and substitution.
The participant can be substituted by someone from the same organisation on the same course without extra costs.
This course can also be taken as part of RSM's part-time Executive Master in Corporate Communication, a flexible and accredited master programme for professionals.
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