It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently.
Warren Buffet
Every organisation has to deal with issues, internally and externally. But when does an issue become a real crisis? And how can you use communication to prevent a potential crisis, or how do you manage the existing crisis? How should you approach your different stakeholders? And how do you manage your company’s reputation during these high pressure times in crisis?
This programme is offered by Corporate Communication Centre BV. For more information about the legal structure of Rotterdam School of Management, Erasmus University, visit this page.
No matter what industry or location you’re in, any organisation can find itself involved in a crisis. The question is not if a crisis hits, but when. Obviously, some industries are more crisis-prone than others, but every organisation is at risk. Crises of all sorts have enough common elements to create a comprehensive crisis plan to give your organisation a strong position. Planning and preparation are the key to effective crisis management and communication. As British author Aldous Huxley put it: “The amelioration of the world cannot be achieved by sacrifices in moments of crisis; it depends on the efforts made and constantly repeated during the humdrum, uninspiring periods, which separate one crisis from another, and of which normal lives mainly consist.”
This masterclass is designed for professionals seeking strategic and crisis management skills. You are communication professionals, managers and team leaders who are facing disruption and uncertainty, operating in a high-risk environment.
The classroom comprises of a diverse group of accomplished, driven and open-minded professionals from Europe and beyond, working in various management positions in the public and private sector, NGOs and consultancies.
Participants in this course are recommended to hold at least a bachelor degree.
Participants in this course are recommended to have 3+ years of work experience.
The masterclass Crisis Communication at RSM was exactly what I was looking for. The course as given by Professor Paul Argenti was insightful and touched all important areas to be addressed in times of crisis: from the drawing board to execution and review. The group discussions gave me useful insights on different perspectives and approaches for building a solid crisis communication plan. I was somewhat apprehensive about following an online course, but I really enjoyed it and looked forward to it every day. If you're looking for a course that is well worth taking, this is it!
Jennifer Jacobs – Officer Communicatie – Stichting Algemeen Pensioenfonds Aruba
Paul has taught management, corporate responsibility, and corporate communication starting in 1977 at the Harvard Business School, from 1979 to 1981 at the Columbia Business School, and since 1981 as a faculty member at the Tuck School. He has also taught as a visiting professor at the International University of Japan, Helsinki School of Economics, Erasmus University in the Netherlands, London Business School, and Singapore Management University. He currently serves as Faculty Director for Tuck’s Leadership and Strategic Impact and Brand and Reputation programs, as well as Tuck’s custom programs for Novartis and Hitachi Data Systems.
18-20 November 2025
09.00-17.00 hr
€3,600 including tuition, course material, lunches and refreshments. This fee does not include hotel accommodation.
Live online via ZOOM
Our general terms and conditions apply when you register for an open programme. Please review them to learn more about our policies for cancellation, deferral and substitution.
The participant can be substituted by someone from the same organisation on the same course without extra costs.
This course can also be taken as part of RSM's part-time Executive Master in Corporate Communication, a flexible and accredited master programme for professionals.
Programme officer
Programme & Admission Advisor