The role of consciousness in consumer behaviour

This scientific symposium, entitled ‘The role of consciousness in consumer behavior’. During the symposium, three international experts will explain the operation of conscious and unconscious processes in consumer behavior from their respective disciplines. Dr. Alex Genevsky (RSM) will present a view from cognitive affective neuroscience, Prof. Olivier Corneille (Université Catholique de Louvain) will present a view from social and cognitive psychology, and Dr. Lawrence Williams (University of Colorado) will present a view from consumer research.

The symposium will take place in the Forumzaal of the Van der Goot building from 12:40 – 15:15 on Friday, 18 May 2018. If you plan to attend, please register by sending an email to Jolanda Lenstra on jlenstra@rsm.nl.