Utrecht - GEMBA Information Session & Masterclass

Join us for an exclusive Global Executive MBA Info Session & Masterclass with Pursey Heugens. This masterclass will give you a firsthand experience of what to expect in the GEMBA classroom - engaging discussions, cutting-edge insights, and real-world applications.

This session's masterclass: What is Strategy?

Is your organisation truly aligned with its own objectives - or just going through the motions?

In today’s fast-moving business landscape, “strategy” is a word that’s often used, but rarely examined with the depth it deserves. This masterclass peels back the layers to confront a central challenge: How do firms truly move toward their self-set goals and who’s making those calls?

Whether you're part of a C-suite, a team leader, or a rising strategist, this session challenges conventional thinking. Through brief but impactful exercises and interactive discussion, you’ll explore:

• How strategy is shaped and who really shapes it
• Whether your senior team is balanced and strategically attuned
• Which factors truly drive - or drag - our firm's strategic capacity
• What it actually means to be focused on what matters

More than theory, this session invites introspection and dialogue. You’ll leave with a sharper understanding of how your strategy is performing - not just on paper, but in practice.