How should you conduct an analysis and valuation of digital businesses? These businesses often generate negative operating margins and cash flows, paired with double-digit revenue growth. Nevertheless, they can represent significant enterprise value because of high margins and cash flow farther out on the horizon. What are key financial and operating indicators for analysis of performance? What are best methods for estimating enterprise value?
This course is offered by Rotterdam School of Management b.v.. For more information about the legal structure of Rotterdam School of Management, Erasmus University, visit this page.
This one day course will help you identify which direction a digital business is headed by providing approaches to develop and read financial and operating indicators. Find out the critical factors for the success of a digital business, and how to determine if such companies could expand their value creation in the future. In addition, the course provides guidance on how to setup a discounted cash flow (DCF) valuation of digital business, based on scenarios for long-term business performance and growth and how to select and apply valuation multiples.
*Your application will be final once we have informed you, based on the intake call, that your application has been accepted. If you have only some experience, or are new to finance and management, we advise you to Finance for Non-Financial Managers programme instead.
During Analysis and Valuation of Digital Business Models you will learn from Prof. Marc Goedhart. Occasionally we may substitute other faculty members according to the content of the programme and their availability.
Marc Goedhart leads the RSM Diploma Programme in Business Valuation. He is professor of corporate valuation at RSM and has more than 20 years of experience in advising companies across Europe and Asia on corporate finance and valuation issues at McKinsey & Company. He is one of the leaders of McKinsey’s Strategy & Corporate Finance practice in the Benelux, and co-wrote Valuation: Measuring and Managing the Valuation of Companies. He is a member of the editorial board of the quarterly journal McKinsey on Finance, and has published extensively in the McKinsey Quarterly and academic journals. Marc is a regular contributor to courses in finance at academic institutions in Europe.
28 November 2025
€ 1,100 (excl. 21% VAT) including course materials, lunches, and snacks. This fee does not include hotel accommodation.
15% discount for alumni from Erasmus University Rotterdam and RSM.
All of our short courses can also be delivered as personalised in-company training to groups of employees from the same organisation. This enables us to develop a comprehensive programme that focuses on your organisation’s own unique situation and issues.
Rotterdam School of Management, Erasmus University (RSM) offers a dynamic learning environment for professionals looking to learn new skills and gain more knowledge in business and management education.
Here’s why you should choose RSM:
This programme takes place in Bayle building on the Woudestein Campus of Erasmus University Rotterdam, just 15 minutes by public transport from Rotterdam city centre. Our modern and lively campus has innovative study facilities, sustainable design, and calming green spaces.
Most programmes start at 09:00. Finishing times are different for each programme. There’s also an approximate schedule in each programme’s brochure and on its webpages. When you register for a programme you will be given access to Canvas, our online learning system, and the full schedule is in Canvas. Your programme manager will hand out a detailed schedule on the first day of your programme.
Class sizes are usually between 12 to 24 people, but it does depend on the programme. We aim for a balance between allowing capacity to guarantee individual attention, and achieving a good group dynamic and networking opportunities.
Yes. Alumni from RSM and Erasmus University Rotterdam receive a 15% discount.
RSM alumni are students who have completed either a bachelor of science, master of science, PhD or one executive education programme of more than 40 credit hours. Additionally, companies which sponsor several participants may also be offered a special price.
Participants of open programmes of less than 40 credit hours will not receive a discount.
Programme fees include tuition, programme materials, access to the RSM study facilities and dynamic learning environment. This also includes lunch and refreshments throughout the programme.
Hotel accommodation is not included, so please make individual arrangements for your stay in Rotterdam. See more information in the Transportation, directions and accommodation section below.
If you require hotel accommodation during your stay in Rotterdam, we recommend a few hotels:
Please contact the hotels directly to make and secure your own reservations.
Note: We recommend that you select the flexible booking option when reserving a room.
Our general terms and conditions apply when you register for an open programme. Please review them to learn more about our policies for cancellation, deferral and substitution.
If you have more general questions, we recommend you explore our more in-depth FAQs page. If you are looking for personal advice, then please contact one of our advisors using the contact form below.
Programme advisor
It's my priority to help you identify how you can meet your professional objectives, so reach out and let's make a plan for your personal development.