Learn how to leverage immersive technologies effectively to create value for your organisation in this transformative leadership programme. Through a series of modules and hands-on activities, you’ll explore the strategic integration of extended reality (XR), unlocking innovative solutions that enhance training, decision-making, collaboration, and user experiences across diverse industries. This programme fosters a community of early adopters and innovators, inspiring collaboration and driving impactful digital transformation.
This course is offered by Rotterdam School of Management b.v.. For more information about the legal structure of Rotterdam School of Management, Erasmus University, visit this page.
Imagine walking through a building that hasn’t been built yet, or training your team for high-risk scenarios without any danger – this is the transformative power of immersive technologies. This includes virtual reality, augmented reality and mixed reality.
In this leadership programme, we simplify this cutting-edge technology for you if you’re unsure where to start. Join us to discover how XR can enhance your operations, boost productivity, and create new opportunities in your industry. No technical background is needed – just bring your curiosity and explore the future of business technology with us.
You’ll learn from Erasmus University’s world-class faculty members, and industry and academic speakers and partners.
Leaders and practitioners working in:
You’ll learn from Prof. Ting Li and Prof. Yvonne van Everdingen in the leadership programme Realizing value using immersive technologies. Occasionally there could be other faculty members according to the content of the programme and their availability.
Ting Li is a professor of digital business at RSM, and the academic director of the MSc Business Information Management programme, and of the Erasmus Centre for Data Analytics (ECDA). Her teaching expertise covers information strategy, digital commerce, social and mobile analytics, and social networks. Before joining the academic world, she worked for General Electric and IBM in e‐business in supply chains, web services, and grid computing. Ting’s research interest focuses on the strategic use of information and its economic impacts on consumer behaviour and company strategy. She has worked with Shell, KPMG, PwC, Accenture, Coolblue, Wehkamp, Zelf, Tweakers, Shop2Market, Dutch Railways, and RET among others.
is a Professor of Marketing and Innovation at RSM. She leads the expert practice on Immersive Technologies of the Erasmus Centre for Data Analytics (ECDA). She is member of the Special Interest Group Virtual Reality (SIG VR) at the Erasmus Behavioural Lab. Her research interests include the international adoption and diffusion of new products, the use of new technologies, such as virtual reality and augmented reality, for the development and marketing of new products, and the marketing of refurbished products.
At RSM, we strongly believe in not only sharing knowledge about digital transformation, but generating new knowledge and valuable insights through the facilitation of applied research. The Erasmus Centre for Data Analytics (ECDA) a flagship centre for cross-disciplinary insight on data, AI, digitalisation, and immersive technology. ECDA is devoted to the development and application of data analytics methods to address real-world challenges, and works together with RSM on short courses and customised programmes to bring the latest in cutting-edge research to our corporate partners.
30 - 31 January 2025 and
6 -7 February 2025
€ 4,000 (excl. 21% VAT) including course materials, lunches, and snacks. This fee does not include hotel accommodation.
Teams with 3 or more people receive a 10 % discount .
Discover our options for customised and in-company programmes for your organisation.
Immersive Xperience Lab programme manager ECDA