Do you want to explore the strategic integration of XR in your domain?
Imagine walking through a building that hasn’t been built yet or training your team for high-risk scenarios without any danger—this is the transformative power of Immersive technologies (virtual reality, augmented reality & mixed reality). At this Leadership Programme realizing value using immersive technologies, we simplify this cutting-edge technology for those who are curious but unsure where to start. Join us to discover how XR can enhance your operations, boost productivity, and create new opportunities in your industry. No technical background is needed—just bring your curiosity and explore the future of business technology with us!.
This course is offered by Rotterdam School of Management b.v.. For more information about the legal structure of Rotterdam School of Management, Erasmus University, visit this page.
The Leadership Programme realizing value using Immersive Technologies is a transformative initiative that equips leaders and practitioners with the knowledge and skills to leverage immersive technologies effectively. Through a series of modules and hands-on activities, participants will explore the strategic integration of XR, unlocking innovative solutions that enhance training, decision-making, collaboration, and user experiences across diverse industries. This programme fosters a community of early adopters and innovators, inspiring collaboration and driving impactful digital transformation.
Leaders and practitioners working in:
During the Leadership Programme realizing value using Immersive Technologies you will learn from Prof. Ting Li and Prof. Yvonne van Everdingen. Occasionally we may substitute other faculty members according to the content of the programme and their availability.
Ting Li is a professor of digital business at RSM, and the academic director of the MSc Business Information Management programme, and of the Erasmus Centre for Data Analytics. Her teaching expertise covers information strategy, digital commerce, social and mobile analytics, and social networks. Before joining the academic world, she worked for General Electric and IBM in e‐business in supply chains, web services, and grid computing. Ting’s research interest focuses on the strategic use of information and its economic impacts on consumer behaviour and company strategy. She has worked with Shell, KPMG, PwC, Accenture, Coolblue, Wehkamp, Zelf, Tweakers, Shop2Market, Dutch Railways, and RET among others.
is a Professor of Marketing and Innovation at Rotterdam School of Management, Erasmus University. Professor Van Everdingen leads the expert practice on Immersive Technologies of the Erasmus Centre for Data Analytics. She is member of the Special Interest Group Virtual Reality (SIG VR) at the Erasmus Behavioral Lab. Her research interests include the international adoption and diffusion of new products, the use of new technologies, such as virtual reality and augmented reality, for the development and marketing of new products, and the marketing of refurbished products.
At RSM, we strongly believe in not only sharing knowledge about digital transformation, but generating new knowledge and valuable insights through the facilitation of applied research. The Erasmus Centre for Data Analytics (ECDA) a flagship centre for cross-disciplinary insight on data, AI, digitalisation, and immersive technology. ECDA is devoted to the development and application of data analytics methods to address real-world challenges, and works together with RSM on short courses and customised programmes to bring the latest in cutting-edge research to our corporate partners.
30 - 31 januari 2025 en
6 -7 februari 2025
€ 4,000 (excl. 21% VAT) including course materials, lunches, and snacks. This fee does not include hotel accommodation.
Teams with 3 or more persons receive a discount of 10 %.
Discover our options for customised and in-company programmes tailor-made for your organisation.
Rotterdam School of Management, Erasmus University (RSM) offers a dynamic learning environment for professionals looking to learn new skills and gain more knowledge in business and management education.
Here’s why you should choose RSM:
This programme takes place in Bayle building on the Woudestein Campus of Erasmus University Rotterdam, just 15 minutes by public transport from Rotterdam city centre. Our modern and lively campus has innovative study facilities, sustainable design, and calming green spaces.
Most programmes start at 09:00. Finishing times are different for each programme. There’s also an approximate schedule in each programme’s brochure and on its webpages. When you register for a programme you will be given access to Canvas, our online learning system, and the full schedule is in Canvas. Your programme manager will hand out a detailed schedule on the first day of your programme.
Class sizes are usually between 12 to 24 people, but it does depend on the programme. We aim for a balance between allowing capacity to guarantee individual attention, and achieving a good group dynamic and networking opportunities.
Programme fees include tuition, programme materials, access to the RSM study facilities and dynamic learning environment. This also includes lunch and refreshments throughout the programme.
Hotel accommodation is not included, so please make individual arrangements for your stay in Rotterdam. See more information in the Transportation, directions and accommodation section below.
If you require hotel accommodation during your stay in Rotterdam, we recommend a few hotels:
Please contact the hotels directly to make and secure your own reservations.
Note: We recommend that you select the flexible booking option when reserving a room.
Our general terms and conditions apply when you register for an open programme. Please review them to learn more about our policies for cancellation, deferral and substitution.
If you have more general questions, we recommend you explore our more in-depth FAQs page. If you are looking for personal advice, then please contact one of our advisors using the contact form below.
Associate Executive Director ECDA