Part I the Foundation Course is offered in January or in June every year. This course is led by Prof. Joep Cornelissen, a well-known professor of corporate communication at Rotterdam School of Management. This course is an excellent opportunity to broaden your knowledge of corporate communication. You will acquire an in-depth view of cutting-edge theories, frameworks and tools about organisational identity, corporate branding, reputation management, and strategic communication. Gain the right mix of competencies and leadership skills to manage your organisation’s reputation, and advise CEOs and other leaders on dealing with stakeholders and strategic issues.
I really enjoyed the Foundation Course in Corporate Communication thanks to the highly qualified professors and spokespersons of international organisations which operate in complex environments. It was also very inspiring to meet and collaborate with other communication professionals. The programme was intense but we were facilitated in the best possible way. Looking back, I would really recommend the course to those who desire to have a comprehensive overview of academic and practical thinking in corporate communications.
- Laurens Ohlenroth, Communications Manager at NS
Programme officer
Programme & Admission Advisor
