In early 2021 and in the midst of global uncertainty, Jeroen Kerkhof, HR director of Brunel in the Netherlands, recognised the urgent need for transformative leadership within the organisation.
With the world adapting to new ways of working, Brunel partnered with Rotterdam School of Management, Erasmus University (RSM) to co-create a strategic leadership development programme for senior managers. The goal was to empower the managers as strategic agents of change, to ensure the company’s resilience and enhance the performance of its business units.
The collaboration between Brunel and RSM has been a resounding success, underscoring the value of a tailored development programme aligned with organisational strategy. “We highly recommend RSM to any organisation seeking to elevate their leadership capabilities,” Jeroen concluded.
“RSM took the time to thoroughly understand Brunel's unique challenges and strategic goals.
This understanding was reflected in a bespoke programme that equipped our managers with the strategic thinking, commercial acumen and leadership skills needed to navigate challenges and prepare for the future.”
- Jeroen Kerkhof, HR Director, Brunel
As a global leader in connecting specialised talent with complex projects, Brunel already understood the need to continually develop its people. Their overall aim: to be recognised as a multi-specialist in business services, with knowledge and flexibility as key value propositions. The custom strategic leadership development programme was designed together with RSM to align with Brunel’s strategic goals, which would provide participants with a broader understanding of their operating environment.
The programme’s curriculum blended theoretical insights with practical applications, and featured real-world case studies from Brunel. This approach ensured that participants could immediately apply what they learned to their roles.
“Through these case studies and workshops, our managers could grasp advanced concepts and directly apply them to our organisational context,” Jeroen noted. The result was a group of managers emerging as strategic thinkers with enhanced leadership skills, ready to drive the company forward.
Empower your organisation's people to lead the way with customised leadership programmes at RSM.
Could a custom leadership programme help your organisation to get ahead and create strategic, sustainable value? Contact RSM’s Executive Education team with the details below and learn about how we can help you and your employees reach your organisational goals with our customised programmes.
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