Video: Tuesday, 11 February 2014
For much of the past, most businesses have acted with little regard or concern for the negative impact they have on the environment. But for the current business community, sustainability is more than mere window-dressing. By adopting sustainable practices, companies can gain competitive edge, increase their market share, and boost shareholder value.
Environmental sustainability forces businesses to look beyond making short-term gains and look at the long-term impact they are having on the natural world. Watch as Gail Whiteman, Professor of Sustainability, Management and Climate Change at RSM, shares her perspectives on how companies can deal with sustainability challenges during her TEDxRSM talk.
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Rotterdam School of Management, Erasmus University (RSM) is one of Europe’s top-ranked business schools. RSM provides ground-breaking research and education furthering excellence in all aspects of management and is based in the international port city of Rotterdam – a vital nexus of business, logistics and trade. RSM’s primary focus is on developing business leaders with international careers who can become a force for positive change by carrying their innovative mindset into a sustainable future. Our first-class range of bachelor, master, MBA, PhD and executive programmes encourage them to become to become critical, creative, caring and collaborative thinkers and doers.
