Video: Wednesday, 12 February 2014
We’ve all seen the shocking number of bodies piled in the streets of Tacloban, Philippines. Even as the death toll of typhoon Haiyan climbs, the truth is that there is a greater number of survivors in dire need of medical assistance, shelter and drinking water.
Strikingly, when deciding to donate money and deciding how much, donors are influenced more by the number of fatalities in a natural disaster than the number of survivors. Assistant Professor Bram Van den Bergh, reveals in his TEDxRSM talk that the higher the death toll in natural disasters such as hurricanes, floods and earthquakes, the bigger the donations.
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Rotterdam School of Management, Erasmus University (RSM) is one of Europe’s top-ranked business schools. RSM provides ground-breaking research and education furthering excellence in all aspects of management and is based in the international port city of Rotterdam – a vital nexus of business, logistics and trade. RSM’s primary focus is on developing business leaders with international careers who can become a force for positive change by carrying their innovative mindset into a sustainable future. Our first-class range of bachelor, master, MBA, PhD and executive programmes encourage them to become to become critical, creative, caring and collaborative thinkers and doers.
