'From Village to World' looks at digital fundraising efforts in nonprofit organizations using the case study of SOS Kinderdorpen. in 2017, SOS Kinderdorpen was taking decisive steps to shift their focus from classical face-to-face strategies to digital campaigning, as they embarked upon a digital transformation. The aim of this case is to inform solvers of the trends of nonprofit fundraising with a specific focus on the digitalization of donor acquisition. Solving this case requires combining the information presented in the case with knowledge of the psychology of marketing to analyze and evaluate the digital marketing strategies used by SOS Kinderdorpen.
Based on field research; 13 pages.
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1. Students discuss and evaluate the potential and limitations of a digital-based marketing strategy for a donor-dependent, charitable organisation. 2. Students are able to examine how digital content marketing can be used by a non-profit organisation to create awareness and attract donations. 3. Students study the digital campaigns used by SOS Kinderdorpen in 2018 and develop a brief plan on how the protagonist might better use digital marketing to increase their charitable donations.
