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The cases (Case A and Case B) can be discussed both with an undergraduate and a graduate audience, with a focus on Entrepreneurship and Strategic Management. They centre on the award-winning Dutch lingerie designer, Marlies Dekkers. Case A, 'The Girl Entrepreneur Who Dared to Dream', represents a rich account of her initial steps in developing and validating her business idea, followed by rapid scaling and growth of her company, as well as her subsequent struggles in managing the expansion and the cashflow. Case B, 'Redressed: Marlies Dekkers' Recovery and Regrowth', tracks the reinvention of her company following bankruptcy, after an all-woman investor team stepped in to save her after declaring bankruptcy.
1. Understand the challenges of rapid scaling and growth and how they can affect your business. 2. Identify the strategic importance of a company’s core resources and learn how they can be deployed in creating a sustained competitive advantage for a company. 3. Gain insights about top management team decision-making and leadership, particularly as related to strategic renewal and restructuring efforts. 4. Analyse, evaluate and discuss effectively the implications of different business strategies and their role in strategic renewal.
