In this teaching case, students attempt to find a viable solution to Coen van Oostrom's problem of conflict between Coen van Oostrom's conflicting groups of employees: Group 1 of traditional real estate employees, and Group 2 of tech-oriented employees. Introductory literature in the fields of human resources management, corporate culture, and personnel leadership have been given as part of this case. Students will use these readings to craft their respective potential solutions to the case, and refer back to them in the plans that they make.
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1. Students will design a specific plan to enable productive work between the groups of employees that seem to have conflicting goals. 2. Students should ensure that the company employees all understand what the company's goals are, employee social and professional friction should be at a minimum, and the company should be working more effectively than it was before. 3. Students should use academic theory from the fields of business, business culture, and organizational theory to build their plan on a foundation of work that will maximize the likelihood of success.
