No More Kibbeh

Objective

1. The most obvious is to provide students with an overview of the management of a black swan situation, or what some might more traditionally refer to as crisis management. 2. On another level, there is the marketing challenge of managing the entire mix for some 50 operations spread throughout the Emirates, with an emphasis upon Dubai. Each restaurant had its own personality, and its own existing customer base. 3. The case also provides an opportunity to discuss the “de-marketing” of a product or service. There can be situations where a company or enterprise can be faced with having to shrink its operations which to some extent runs contrary to what we normally teach in marketing. In this particular case, fundamental demand remains, but traditional distribution channels have either been frozen or severely curtailed. 4. There is also the issue of dealing with personnel, almost all of whom are foreigners working in the country under very specific conditions. This adds an additional dimension of corporate social and legal responsibility and complexity.