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Abstract

The teaching case outlines the European Heritage Fashion Association's (EFHA) current approach to collaborating with university students, based on a three-step approach: creating awareness, facilitating educational activities, and building engagement. Overall, the majority of the EFHA's student engagement have grown organically. However, the EFHA’s leadership wants to have a more proactive strategy to increase more beneficial interactions with a broader range of students from multiple disciplines. At the same time, they want to ensure they are adding value back to their stakeholders of galleries, libraries, archives, and museums (GLAMs). The EFHA is challenged to improve student engagements overall and bridging students with GLAMs in a creative and mutually beneficial way for all involved, particularly in a setting where digital solutions are encouraged.

Citation Note

Based on field research; 10 pages. Follow the 'handle' link to access the Case Study on RePub. For EUR staff members: the Teaching Note is available on request, you can contact us at rsm.nl/cdc/contact/ For external users: follow the link to purchase the Case Study and the Teaching Note.

Objective

1. Identify the multiple stakeholders that the EFHA seeks to engage with and their relationship with each other. 2. Understand and analyze the current approach of the EFHA engaging with students. 3. Articulate the students’ role in the EFHA's three-step approach. 4. Identify the relevance of the EFHA in engaging with non-fashion students. 5. Identify the mutual benefits of the EFHA, students, and GLAMs interacting together; Brainstorm creative solutions and strategies to improve the EFHA's student engagement.

Type
Case Study