Date and Time
Hybrid workshop (offline & zoom stream): Thursday, 15 June 2023, 12:00-13:00. For EUR faculty and staff and anyone interested in developing teaching cases. SIGN UP by sending an email to cdc@rsm.nl with your name and affiliation.
Contact
Should you have any questions, please email cdc@rsm.nl anytime.
Programme
During this brown bag seminar Vidhi will be sharing insights on her journey of discovery while writing a case that deals with a complex and multi-faceted topic with ever-growing materials. The case was written as a collaboration between EUR schools (ESHCC, RSM, and CLI) and involves several faculty members. The challenges and benefits of this collaboration aspect will be addressed in the seminar. Besides, a MOOC was developed based on her case, about which Vidhi will be sharing her experience regarding the process.
"In the aftermath of the Cambridge Analytica scandal, Facebook suffered a drop in brand value, reputation, and trust. Paradoxically, user base for a long while continued to grow as did financial performance. Drawing on relevant academic concepts, the case impels students to reflect on the paradoxes confronting Facebook as the ramifications of the scandal unraveled. It allows students to analyze Facebook’s actions and critically think what Facebook should have done to address its reputation crisis, and how it can do to reconcile its commercial and societal interests as well as to rebuild its reputation."
By signing up you will automatically become a member of the RSM Case Community, a community for RSM faculty and staff who are interested sharing experiences and exploring ideas for case writing and teaching. This will be our second quarterly event. Stay tuned to our newsletter for future events and announcements.
See you on June 15th! All you need to bring is yourself and your lunch.
The CDC team