RSM MBA participant Yoko Fujimoto said she “loved the learning experience” of organising this TEDx event. “I applied a lot of new MBA knowledge on brand management to this real-life project, and combined it with my previous work experience.” TEDxErasmusUniversity was organised by students from the International Full-time MBA Class of 2017 with support from Young Erasmus.
Professional and personal benefits
The Japanese MBA student said TEDxErasmusUniversity was a great opportunity to connect students with professionals in the local community, and to discover new ideas. Fujimoto added MBA students can benefit on a professional and personal level from this kind of event. “I can clearly see a strong connection between my TEDx experience and my work in digital strategy and marketing. I will never forget the buzz we created through this event and the team we built through our work.”
TEDxErasmusUniversity gathered 100 students, alumni and other business professionals. Speakers from academia and business highlighted their views on ‘building people’ through education, social innovation and human interactions with technology.
Inspirational ideas
The TEDx programme included speakers Payal Arora, founder of Catalyst Lab; Aurelien Baillon, endowed professor of economics of uncertainty at Erasmus School of Economics; Ellen van de Poel, director of the Rotterdam Global Health Initiative; and architect Ben van Berkel, who designed Rotterdam’s Erasmus Bridge.
Dr Jamie Frew, a Scottish RSM MBA participant, was also on the organising committee. “I was really proud to play a part in spreading the inspirational ideas which were presented at this year’s event.” Frew said the TEDxErasmusUniversity “surpassed expectations and the quality of the speakers was exceptional.”
Super-smart people
Having come from a very technical background, Frew said the TEDx event was a learning experience in many ways. “It was very valuable to achieve success in an area that is well outside of my comfort zone to show I am no ‘one trick pony’.” He added that he didn't have any experience in event management. “Working on a TEDx event with a team of super-smart people who wanted to share big ideas with the world was really inspirational.”